BRIEF

To design and improve the usability of Heineken’s advertising tool.

BACKGROUND

This system allows Heineken to mass reproduce adverts in multiple languages across their global markets. This interface has developed to enable more customisable elements over the last 9 months. My role was to develop and enhance the interface and UX. The capabilities of this system includes the ability to upload images and change content and add instagram-style stickers to pre-existing content. Due to the need for reporting statistics, this was also something that needed to be developed. There is also an approval process where senior staff can approve videos to be set live.

AGENCY

WLT

TIMELINE

8 months ongoing