The new Toyota Supra was set for a huge global launch. Toyota needed a website that represented the sleek new Supra in the best possible way.
Due to the legend that this particular car had created in its history, the anticipation from fans was exceptionally high which meant images and specifications of the car remained very secret. So one of the biggest challenges was designing the site blind, with no imagery or specific content in the early phases.
By using extreme gradients to frame imagery, the website benefits from a fluid aesthetic regardless of what images the client provided. These frames also allowed for varying sizes of content so that when specifications were released, they could be implemented without any detriment to the design.
The & Partnership